My skepticism when it comes to mainstream anything has reached an all-time high.
My tasty lunch includes some yogurt which has the "approved BESTLIFE" label emblazoned on its front. So, I was curious..what is this BESTLIFE that my yogurt knows about? Are the little yeasties having a ball in the jar? Are they have a ball in my tummy? What is their little secret...to the BEST LIFE? I must know! Easily enough, there is a webpage where I can go to and find out.
Although I have very little experience with yeast, I'm pretty positive that yeasties do not look like Oprah and Bill Greene. But their warm, smiling faces greeted me and invited me to be "Free to work out, free to eat responsibly, free to live the life you want and deserve to live."
Hey, not a bad idea. I'm all for that! And it's awesome that Oprah is reaching out in this way and encouraging folks to embrace this philosophy.
What I do have issues with is...that this whole "BESTLIFE" branding obscures the goal. And it seems more like a marketing ploy, and less like an sincere effort when you've got Hellmann's mayo giving you recipes on the home page. Is a yogurt less nutritious or satisfying if it doesn't have the warm and welcoming "approved BESTLIFE" emblem?
Maybe it's just easier to imagine the little yeasties having a ball in my tummy. All this branding stuff is just way to hard for this little pirate to process.
1 comment:
maybe they are organically grown yeasties, or even better, famous in some way. Now that would be cool celebrity yeast
Post a Comment